Thinking Big Picture

I've been struggling a lot with my team commitments going into 2015.

My team: "Jeanne, it's all well and good that you race in Kona, but it does nothing for our sponsors"

Andrea: "You race in the kit, you win, you post a photo of you with the kit, 400+ facebook friends see it, they say to themselves: 'she wins, she goes to SS/Spin, I'm going to SS/Spin'" -- there it is in a nutshell. If I tag my sponsors, it shows up on their FB page. If they repost it, all THEIR followers see it. That's the power of social media and that's where I can make a difference for my sponsors. This is where my team is narrow minded. That's why performance in national races matters. When I go to Kona, all the vendors give me free stuff. Why? Because when I come back to Cleveland, they now have representation of their product in my local triathlon community.

why is this so hard for people to understand?