The Complaint Blog

Most of you may already know I work in the marketing department at Cleveland Metroparks Zoo. My main responsibilities include the Zoo's website and social media presence, photography and video. If you love animals, working for a Zoo is a reward in and of itself. But all jobs have their issues. I could tell you a million things that are stressful in trying to market a Zoo, and both zoo and non-zoo fans could probably guess many of them. But today, I just want to write about how, as internet marketers, we try and try and try to give people what they want, we try to serve up information for them in several outlets and formats, and yet, they will still find things to complain about. I constantly wonder if it is a direct result of the instant-gratification society we live in or if it just has to do with my views of society as I age (there's that word again, "aging"). Will it get worse as time goes on? And, why is it that we can have many people giving us a thumbs-up on Facebook, and yet we can't shake off the sarcastic and negative comments?